Client - Crown Paints

Roles - Marketing Director UK and Ireland, Head of Brand Marketing and three Brand Manager roles

Overview

With a heritage dating back to 1777, Crown Paints is an exceptional brand-leading business having manufactured quality, innovative paint and coatings products for over 200 years and the Royal Warrant holder for the last 60 years.

It is part of the Hempel Group, with their Decorative organisation being one of the largest in Europe.

The Roles

In 2019 their People & Culture Director invited RMG to manage a retained search (headhunting) and advertised-led selection project to recruit a ‘Head of Brand Marketing’ and two Brand Manager roles. We quickly identified that cultural team-fit and a dynamic approach were crucial elements to these roles.

Approach & Outcome

Our initial brief was to search locally for experienced, commercially aware and high potential Brand Managers from fast paced manufacturing companies. For the Head of Brand Marketing, we were searching for someone with an individual style and natural impact, who would gain respect by their own ‘people style’, with a culture fit to the overall Marketing team. This person needed over-arching expertise gained in other well-known ‘heritage’ FMCG brand environments, with personal motivation, drive and excellent people-management skills. 

We implemented our combined strategy service of both search and advertising-led selection. This involved the careful development of a direct headhunting target list of FMCG and locally based brand-led manufacturing businesses and advertised on RMG’s website, openly using the advantage of Crown Paints logo and name.

RMG worked closely as Crown’s advocate in the market to attract, vet and interview candidates from all sources, to present a final high calibre shortlist of candidates.

We found unique candidates to conclude each of these roles, from our search methods and one through RMG’s advert. Each of our candidates made a quick added-value impact and have fitted well into the overall Marketing team.

Follow up

In 2020, we were subsequently engaged again by Crown Paints to recruit two further roles within the Marketing team, including a new significant role in the North West for a ‘Marketing Director UK and Ireland’, and for a ‘Brand Manager – Trade’. Through a difficult year for the internal team, including COVID Lockdowns, RMG worked as a close partner successfully recruiting the Marketing Director UK and Ireland, to report into the Managing Director and a Brand Manager-Trade in 2021 as another strong addition to their Brand team.

We were able to present a very strong and varied short-list for the Marketing Director UK and Ireland position, and we placed a successful candidate in both level of roles, one resulting from headhunt search and one from RMG’s own advertising.